In 1915, Canadian artist Tom Thomson took one of his famous canoeing/creating trips to Ontario's Algonquin Park. More than likely he didn't have any of his usual painting cronies with him, as most of those who would become the Group of Seven were caught up one way or another in World War I. It's never been completely explained why Thomson wasn't in the army (there might have been medical reasons), but it does seem clear that his wilderness trips at that time gave him not only a chance to paint, but also provided an escape from people who assumed he should be more actively involved. Anyway, with whatever reasons Thomson went off to the wilderness, plus the fact that at least three of his art colleagues were serving in the Canadian military forces, plus the general news of battles (Ypres was a major one in the spring of 1915), it is not that surprising that an oil-on-wood sketch of clouds ended up somewhat resembling German zeppelins; so much so, in fact, that in its first public exhibition (about ten years later) it was titled "The Zeppelin." And the only relevant point about all of that, perhaps, is that people walking through the exhibit would have gotten it. "Zeppelin" was a spring-loaded word.
When I was in university (forty years ago, which is rather terrifying), "postmodernism" was something I was only hearing about for the first time, mostly in literature studies. But media theorist and sociologist Dick Hebdige was already publishing a book that talked about how "postmodernism" was creeping into every part of western culture, somewhat like zeppelins masquerading as clouds:
When it becomes possible for a people to describe as 'postmodern' the décor of a room, the design of a building, the diegesis of a film, the construction of a record, or a 'scratch' video, a television commercial, or an arts documentary, or the 'intertextual' relations between them, the layout of a page in a fashion magazine or critical journal, an anti-teleological tendency within epistemology, the attack on the 'metaphysics of presence', a general attenuation of feeling, the collective chagrin and morbid projections of a post-War generation of baby boomers confronting disillusioned middle-age...the collapse of cultural hierarchies, the dread engendered by the threat of nuclear self-destruction, the decline of the university, the functioning and effects of the new miniaturised technologies, broad societal and economic shifts into a 'media', 'consumer' or 'multinational' phase, a sense (depending on who you read) of 'placelessness' or the abandonment of placelessness ('critical regionalism') or (even) a generalised substitution of spatial for temporal coordinates – when it becomes possible to describe all these things as 'Postmodern' (or more simply using a current abbreviation as 'post' or 'very post') then it's clear we are in the presence of a buzzword.(Hiding in the Light, 1988, quoted in Wikipedia article "Criticism of postmodernism")
I've kept most of that intact just to show how long Hebdige's list was. In other words, he thought the Postmodern Zeitgeist was now everywhere and everything, although that in itself implied that it was running out of Geist. You might be innocently looking at clouds and get fired at by a Postmodernism.
And now? You might not be that worried about Postmodernism, but you can apply the same thinking to just about any other current "ism." When you hear it all the time, you can start to find it everywhere you look.
ALFRED: A lot of bad "isms" floating around this world... (Miracle on 34th Street, 1947 film)
Charlotte Mason suggested a tried-and-true antidote both for those who find themselves obsessing over "isms," and those who would rather ignore them: read. Read wisely. Read widely. Read orderly.
Here, again, we have a reason for wide and wisely ordered reading; for there are always catch-words floating in the air, as,––'What's the good?' 'It's all rot,' and the like, which the vacant mind catches up for use as the basis of thought and conduct, as, in fact, paltry principles for the guidance of a life. (Charlotte Mason, Philosophy of Education, p. 62)
To misquote Michael Pollan, "Read books. Not too much. Mostly classics."
And let the clouds be clouds.
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